Bontanical Esthé is a face sheet mask brand for daily use that is luxuriously blended with 20 kinds of botanical and organic ingredients. A new premium sheet mask product line focusing on it's main ingredients Vitamin C and CBD and it's thick jelly-like texture needed packaging to emphasize on the quality and upgrade of the product.
We created packing reflecting the quality and essence of the product that not only feels strong yet delicate but also stands out among the competitors.
Bontanical Esthé face sheet masks' original product line can be used for a short time of 55 seconds, for daily use. After introducing the premium masks, the original daily-use product line was also reinvented with Vitamin C and CBD as well. This packaging was created to subtly focus on the main ingredient while maintaining the daily-use feel.
Art Director Sasaki Tomoya (PARK Inc.), Kanako Nakane (PARK Inc.)
Designer Shweta Pathare
