Amino Mason is a haircare Japanese brand that targets teenagers to adults. This brand has been rebranded and reintroduced to the market a few years ago with a more modern image.
With the current branding that Amino Mason possesses, a collaboration with Peanuts was decided. We created limited edition packaging, limited-time set boxes and promotional material for this collaboration. As for the promotional materials, we created a series of instagram posts which depict Snoopy having fun with the products. We used illustrations and materials provided by Peanuts and also created various illustrations in the same style for content in reference to the Japanese culture.
There was a second collaboration between Peanuts and Amino Mason and we rebranded and reintroduced another set of packaging and promotional materials for the same.
Art Director Kanako Nakane (PARK Inc.), Saki Matsubara (PARK Inc.)
Designer Shweta Pathare
