ThalassoU is a brand that uses CBD as the main ingredient and is the sibling of the former brand Thalasso. The target audience for ThalassoU unlike Thalasso are all genders. Therefore the simplistic design is also to cater to the same.
The brand primarily produced hair care products and recently dived into the body care world. This body soap was designed as a part of the ThalassoU line. While maintaining the brand identity, we made subtle changes to the design to separate the category of the product.
Related products such as refill pouches, trial sachets and limited-time boxes were also produced for the same. Along with promotional material for in-store and online purchases and a website.
Art Director Sasaki Tomoya (PARK Inc.), Kanako Nakane (PARK Inc.)
Lead Designer Shweta Pathare
