Client
Times - Power of Print, Chroma
Scope of Work
Art Direction, Illustration, Advertising
Chroma, an electronics brand in India, set out to promote disposal of electronic wastes from the many households in India that hoard old electronics as a part of a campaign where you can dispose off the all e-waste safely at any Chroma nearby. We made print advertisements for the same to appear all across different print medias.
TURN YOUR E-WASTE INTO EX-WASTE TODAY. The relationship that you have with your e-waste is much like that with your ex. Though they were once a part of your everyday life, it’s now a dead connection.
They add more complications to your life rather than any benefits. You wouldn’t keep your ex around after the breakup so why your e-waste?
Art Directors Meghna Mitra & Shweta Pathare
Illustrator Shweta Pathare
