Category
Branding, App Design, Illustration,
Promotion, Video Editing
Promotion, Video Editing
Furever is a passion project I developed to promote adoption of street animals as pets in India. India has a huge population of street dogs and cats but most of them are not adopted because of the poor image of them and also no system of management to help with the same.
Much like dating apps, I designed an app that could seamlessly help people passionate to aid street animals and people will to adopt to interact and promote adoption.
This app will not only create a system for adoption but also help promote adoption of street animals and help change the image of the same by collaborating with bigger brands such as pedigree. It will also use surrogate advertising by collaborating with brands that have a similar mindset in a creative way that benefits both. As for maintaining the funding of the app and alternatives, an animal cafe can be opened, like the ones widely popular in countries like Japan and Korea.
Art Director & Designer Shweta Pathare
